Case Anaylasis of Nike Inc Assignment Example | Topics and Well Written Essays - 2750 words

Case Anaylasis of Nike Inc - Assignment Example As a result of a fact acceptance of the single mode of connectivity which has developed on the lines of internet powered virtual platform in various corners of the world, it needs to be mentioned that the world has transformed into a single connected global entity. This has increasingly paved the way for easy synchronization of various trends related to globalization that are emerging from the different corners of the world. It is of significant interest to mention that because of the trends of globalization, there is a tremendous amount of demand that is emerging from various new as well as well established countries and economies around the world. As a result of this surge in demand, it can be said that there is a tremendous amount of business opportunity that is emerging in the global marketplace. It needs to be mentioned that many new as well as established companies that are located in various geographical locations are increasingly focusing on the process of market expansion as well as the process of entering in the new markets to capitalize on the new business opportunities. However, talking in regards to the project, it can be said that this particular research based assignment focuses on the process of providing an in-depth analysis of Nike Inc, which is considered as one of the most popular multinational brands of the division related to athletic footwear and apparel in the recent times. Existing Mission, Objectives and Strategies It needs to be mentioned that the globally popular sports company is been actively perceived as an organization that promotes highly innovative products for athletes around the world. While talking in regards to the project, the mission based issues needs to be discussed. It can be said that the mission of a company talks about the organization’s plans to achieve the goals in the upcoming short term. The mission of the company talks about the long term effort of the company to provide inspiration as well as innovation to every single athlete around the world (Nike.com, 2013). Talking more in regards to the mission of the company, it can be said that the case study highlights the issue of continuing with the legacy of Bowerman in regards to innovative thinking as well as product development that will help the athletes to simply excel in their arena. Now while talking about the company’s objectives, it can be said that the organization is more focused providing the athletes around the world with the needed motivation and encouragement that is required to excel in their field of sports. It needs to be mentioned that for the purpose of attaining significant growth in the market, it is very important to have a well crafted strategy. It needs to be mentioned that Nike in an attempt to attain significant growth in the market has designed a very effective growth strategy. It can be said that because of increase in performance of the company on a year on year basis, the sports accessories manufact urer has raised the financial target to around 28 – 30 billion USD for the financial year of 2015 (Nikeinc.com, 2011) New Mission Statement It has to be said that the